Online Briefing of the IMS 2009 Global Pharma Forecast: October 2008
In 2009, the global pharma market will expand in overall size and growth, while transformation shifts in market dynamics will shape a new environment: mature markets, continue to see lower growth rates; innovation yields fewer break-through medicines; emerging markets increase in growth and importance; and the macro-economic environment adds an increased level of uncertainty.
Learn more about these market dynamics and events that will shape the new environment for pharma by joining our On-Demand webcast led by IMS Health Senior Principal, Eva Edery (Biography).
This briefing covered timely topics such as:
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Shifts in stakeholder influence away from physicians and towards payers and consumers
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Increased caution and uncertainty in the regulatory environment
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Further volume penetration of generics, with increased levels of price competition
Don't miss the opportunity to hear what the future holds.
Register here for our on-demand access